Hero Section

Full-viewport hero with gradient background, radial glow, and bottom accent line. The Hero H1 is the only web element that uses Mercury Display Bold — all other headings use Roman.

Hero Container

PropertyValueNotes
Backgroundlinear-gradient(165deg, #0B1D32 0%, #0F2847 50%, #1E3A5F 100%)Deep navy to light
Padding160px 0 var(--space-4xl)Top-heavy spacing
Min Height85vhNearly full viewport
Displayflex align-items centerVertical centering

Hero H1 Typography

PropertyValueNotes
Font Family'Mercury Display Bold'Use as named family
Font Weight700Bold
Font Size4rem / 64pxDesktop size
Responsive2.5rem @ 768pxMobile scaling
-webkit-text-stroke0.4pxOutline effect for rendering
Line Height1.15Tight leading
Letter Spacing-0.02emNegative tracking
Max Width700pxLine length constraint
Colorvar(--bc-white)Full white

Hero Subtitle & Accents

PropertyValueNotes
Subtitle Colorrgba(255,255,255,0.6)Muted white
Subtitle Font Size1.1remLarge supporting text
Subtitle Max Width520pxContent column width
Overline Colorvar(--bc-blue-light) / #60A5FAAccent label
Overline Marginvar(--space-lg) / 24pxBelow overline
Glow (::before)radial-gradient rgba(37,99,235,0.08) 800pxBackground accent
Bottom Line (::after)linear-gradient rgba(37,99,235,0.3) 1pxSubtle divider
Live Example — Hero Section
Breen Consulting
Strategy that drives measurable outcomes
We partner with forward-thinking organisations to solve their most complex challenges through technology and innovation.

Buttons

Two button variants: primary (filled blue) and outline (ghost). Both use Gotham HTF at weight 600 with a subtle arrow suffix that animates on hover.

Base Button

PropertyValueNotes
Font Familyvar(--font-sans)Gotham HTF
Font Size0.8125rem / 13pxCondensed
Font Weight600Semi-bold
Letter Spacing0.03emTracking
Padding14px 32pxGenerous hit area
BordernoneNo default border
Transitionall 0.25s easeSmooth animation

Primary Button

PropertyValueNotes
Backgroundvar(--bc-blue) / #2563EBFull blue
ColorwhiteWhite text
Hover Background#1D4ED8Darker blue
Hover TransformtranslateY(-1px)Lift on hover
Hover Box Shadow0 4px 16px rgba(37,99,235,0.3)Glow effect

Outline Button

PropertyValueNotes
BackgroundtransparentSee-through
Colorwhite / navy (context dependent)Inherit text color
Border1px solid rgba(255,255,255,0.25)Subtle outline
Hover Borderrgba(255,255,255,0.5)Brighter outline
Hover Backgroundrgba(255,255,255,0.05)Slight wash

Arrow Suffix

PropertyValueNotes
Content'→'Right arrow (U+2192)
Hover TransformtranslateX(3px)Slide right on hover
Transitiontransform 0.2sSmooth movement
Live Example — Button Variants (Dark Background)
Live Example — Buttons on Light Background

Cards & Sections

Card patterns for both light and dark contexts, with subtle hover interactions. Cards are used for capabilities, testimonials, and feature highlights throughout the site.

Section Variants

PropertyValueNotes
.section-darkbackground var(--bc-navy)Navy background
.section-lightbackground var(--bc-offwhite)Off-white background
Paddingvar(--space-4xl) 0 / 96px 0Generous vertical spacing

Light Card Style

PropertyValueNotes
BackgroundwhitePure white
Paddingvar(--space-2xl) / 48pxGenerous internal spacing
Border1px solid var(--bc-gray-200)Subtle outline
Hover Bordervar(--bc-gray-300)Brightens on hover
Hover Shadow0 8px 30px rgba(0,0,0,0.06)Subtle lift
Hover TransformtranslateY(-2px)Slight upward movement
Transitionall 0.3s easeSmooth animation

Dark Card Style

PropertyValueNotes
Backgroundvar(--bc-navy-mid) / #152A45Medium navy
Paddingvar(--space-2xl) / 48pxConsistent spacing
Border1px solid rgba(255,255,255,0.06)Subtle white outline
Hover Borderrgba(255,255,255,0.12)Brighter on hover
Hover Shadow0 8px 30px rgba(0,0,0,0.2)Deep lift effect
Transitionall 0.3s easeSmooth animation

Card Icon (for Capability Cards)

PropertyValueNotes
Dimensions48×48pxSquare icon area
Backgroundrgba(37,99,235,0.1)Pale blue tint
Border Radius6pxSubtle rounding
Icon Colorvar(--bc-blue-light)Light blue icon
Hover Borderrgba(37,99,235,0.3)Brighter border on hover
Live Example — Light Card Pair
Strategy
Deep analysis of your business challenges, market position, and growth opportunities.
🔧
Technology
Custom solutions built on modern platforms and proven frameworks for measurable impact.
Live Example — Dark Card Pair
Delivered
200+ client engagements completed successfully across nine countries.
Growth
Average 35% increase in operational efficiency for our partner organisations.

Grid & Layout

Standard grid patterns and layout utilities used across the site. All grids use consistent gaps aligned to the spacing scale.

Grid Variants

ClassSpecUsage
.grid-2grid 1fr 1fr, gap var(--space-2xl)Two-column layout
.grid-3grid repeat(3,1fr), gap var(--space-xl)Three-column layout
.capabilities-gridgrid repeat(3,1fr), gap var(--space-lg)Three columns, tight spacing
.approach-gridgrid repeat(4,1fr), gap var(--space-lg)Four columns (Discover/Design/Deliver/Evolve)
.cta-buttonsflex, gap var(--space-md), centerButton groups
Live Example — Three-Column Grid Layout
Column 1
Column 2
Column 3
Live Example — Four-Column Grid (Approach)
Step 1
Step 2
Step 3
Step 4

Testimonial / Blockquote

Serif blockquotes centered on the page. Used for client testimonials, case study highlights, and powerful quotes that deserve emphasis.

Blockquote Typography

PropertyValueNotes
Font Familyvar(--font-serif) / Mercury DisplaySerif emphasis
Font Size1.625rem / 26pxLarge and impactful
Font StyleitalicQuoted tone
Line Height1.5Spacious reading
Colorvar(--bc-navy)Dark navy
Max Width800pxReading column
Text AligncenterCentered layout

Citation

PropertyValueNotes
Font Familyvar(--font-sans) / Gotham HTFSans serif for attribution
Font Size0.875remSmaller than quote
Font Weight500Medium emphasis
Live Example — Testimonial / Blockquote
"Breen Consulting transformed our approach to digital strategy. Within six months, we saw measurable improvements across all key metrics."
Sarah Mitchell Chief Strategy Officer, Acme Inc.

Approach Steps

Four-column layout showcasing the methodology: Discover, Design, Deliver, Evolve. Each step has a large semi-transparent number, a heading, and supporting description.

Step Grid & Styling

PropertyValueNotes
Grid Layoutgrid repeat(4, 1fr), gap var(--space-lg)Four equal columns
Step Numberfont-family var(--font-serif), font-size 3rem, opacity 0.3Large light number
Step Number Colorvar(--bc-blue)Blue accent
Step Headingfont var(--font-sans) 600 0.9375rem, color whiteWhite text on dark
Step Descriptionfont-size 0.8125rem, color var(--bc-gray-400)Muted gray
Live Example — Approach Steps Grid
01

Discover

Deep analysis of your current state, challenges, and opportunities.

02

Design

Strategic roadmap and solution architecture tailored to your needs.

03

Deliver

Expert execution with continuous communication and milestone tracking.

04

Evolve

Ongoing optimization and knowledge transfer for lasting impact.

CTA Section

Centered call-to-action block with heading, supporting text, and button group. Used at the end of sections to drive engagement.

CTA Container

PropertyValueNotes
Backgroundlinear-gradient(165deg, #0B1D32, #0F2847)Subtle navy gradient
Text AligncenterCentered layout
Padding48px 40pxGenerous spacing
Border Radius4pxSubtle corner rounding

CTA Heading & Text

PropertyValueNotes
Heading Fontvar(--font-serif), 2rem, 400Large serif heading
Heading Colorvar(--bc-white)White text
Subtitle Colorrgba(255,255,255,0.6)Muted white
Subtitle Max Width500px, auto marginsCentered column
Live Example — CTA Section

Ready to transform your strategy?

Let's explore how Breen Consulting can help you achieve your most ambitious goals.

Accent Line

Simple horizontal rule element used as a visual separator and brand accent throughout the design system.

Accent Line Spec

PropertyValueNotes
Width48pxProportional to heading
Height2pxThin line
Backgroundvar(--bc-blue)Blue accent
Live Example — Accent Line

Brand Note / Callout Box

Highlighted callout box with blue left border used for brand notes, important guidelines, and contextual information throughout the guide.

Brand Note Spec

PropertyValueNotes
Backgroundvar(--bc-gray-100)Light gray background
Border Left3px solid var(--bc-blue)Bold blue accent
Paddingvar(--space-lg) / 24pxComfortable spacing
Font Size0.8125remSlightly smaller
Colorvar(--bc-gray-600)Dark gray text
Live Example — Brand Note
Pro Tip: The vertical rule motif is the most distinctive element of the Breen brand. Use it consistently across all touchpoints — from navigation and buttons to pull quotes and status indicators — to reinforce brand recognition and visual cohesion.

VR Accent Motif System

The vertical rule (VR) is the core brand motif — a 3px left-edge accent in blue (or sub-brand colour) that appears consistently across all contexts. The VR creates visual continuity and guides the eye through content hierarchies.

VR Motif Variants

VariantWidthColourUsage
Pull Quote3px (4px prominent)--bc-blue-light / #60A5FABlockquotes with serif text
Section Divider3px--bc-blue-lightSection separators with label
Heading Accent3px--bc-blue-lightLeft accent on h3 / h4
KPI Card3px--bc-blue-lightMetric displays
Content Card4px--bc-blue-lightCard left border
Nav Active3px--bc-blue-lightActive nav indicator
Table Highlight3px--bc-blue-lightHighlighted row
Timeline3px--bc-blue-light (gradient)Vertical timeline
RAG Status3pxgreen / amber / redStatus indicators
Form Focus3px--bc-blue-lightInput focus state
Comparison3px--bc-blue-lightCenter divider
Sub-Brand Chip3pxsub-brand colourBranded chips

Standard Pull Quote with VR

Live Example — Pull Quote (Standard VR)
"The strategic partnership with Breen Consulting fundamentally changed how we approach digital transformation. Their deep expertise and collaborative approach delivered results that exceeded our expectations."

James Chen, CTO at Forward Industries

Prominent Pull Quote with VR

Live Example — Pull Quote (Prominent VR)
"Transformative results. Breen Consulting is the partner you want on your most important initiatives."

Michael Rodriguez, CEO at Catalyst Group

Section Divider with Label

Live Example — Section Divider with VR
New Topic Section

KPI Cards with VR

Live Example — KPI Cards with VR Accent
200+

Client Engagements

9

Countries Served

35%

Avg Efficiency Gain

Heading with VR Accent

Live Example — Heading with VR Left Accent

Our Strategic Capabilities

RAG Status Indicators with VR

Live Example — RAG Status Indicators with VR
On Track

Q1 delivery milestones are progressing according to plan with no blockers.

At Risk

Resource constraints require immediate attention to prevent timeline impact.

Off Track

Critical issues must be escalated and resolved within 48 hours.

Design Principle: The VR motif creates visual rhythm and guides the eye through content. Every VR use should reinforce hierarchy and meaning — never use it as decoration. Sub-brand accents replace the blue in practice areas (Digital, AI, Strategy, etc.).